The Role of Leadership in Driving Societal Change with Chris Yadon

The process of societal change involves “macro levers,” such as increasing awareness about the issue and involving key actors across multiple sectors—including nonprofits, corporations, public administrators, policymakers, and faith leaders—in the effort. Chris sites “Crucial Influence” by Joseph Grenny and colleagues as a great resource to help explain strategies for influencing societal norms and behaviors at personal, peer, and structural levels.

Chris explains that when he was a child seat belts were not a norm, but today no one would think about driving with children in their car without a seatbelt or other safety equipment. That change happened through multiple campaigns, commercials, billboards and other forms of communication. This suggests that a similar approach can be applied to combat child sexual abuse. Engaging the public and key stakeholders in a concerted effort, leveraging strategic influence, and fostering widespread belief in the solvability of the issue are essential steps in driving the societal change necessary to address and ultimately reduce the prevalence of child sexual abuse.

Leadership in Nonprofit

Chris’s approach to leadership, particularly within the nonprofit sector, reveals insights into managing teams driven by a deep sense of purpose. He underscores the importance of aligning organizational goals with the personal motivations and ethical considerations of the team. This alignment is crucial in nonprofit settings, where the workforce is often motivated by a commitment to the cause rather than financial incentives. He highlights the need for open communication, inclusive decision-making, and fostering an environment where team members feel valued and heard. By adapting his leadership to meet the unique needs of his team, Chris ensures that Saprea remains focused and effective in its mission.

He explains some of the similarities between leading in a nonprofit environment to that of zookeepers. This perspective was developed from the book, The Zookeepers Secret by Jeffery A. Thompson and J. Stuart Bunderson. Zookeepers have one of the highest risk jobs, very dangerous and unglamorous and frankly very dirty. As a whole zookeepers have one of the highest retention rates. That is because their motivation is very different. Zookeepers are not the only jobs that see this trend. Research shows the same kinds of motivation in other industries such as healthcare, education and human services. Many of those in these industries are not necessarily motivated by money, they have other motivations that keep them doing what they are doing. This is one of the biggest differences of leading in nonprofit vs. the for-profit world. Once Chris was able to understand those differences, he was able to adjust his leadership style to help make sure that his teams were able to get what they needed.

These needs include helping to make sure they teams are involved in decision making and finding the balance between the right decision from a business perspective and the right decision from a moral and ethical perspective. Striking this balance will make for a more effective leader in the nonprofit sector.

The challenges and opportunities of leading a nonprofit like Saprea are vast. There are many complexities of addressing societal issues that are often shrouded in silence and stigma. Chris’ ability to navigate these challenges while inspiring his team and mobilizing support showcases the traits of an effective leader. Chris’s story is a testament to the power of personal experiences in shaping one’s path and the impact of determined leadership in driving societal change.

In conclusion, Chris Yadon’s role at Saprea exemplifies the transformative power of leadership when fueled by personal conviction and a dedication to a cause. His journey from a carefree childhood to a leader in the fight against childhood sexual abuse highlights the importance of addressing personal and societal traumas with compassion, action, and a commitment to change. Through his work at Saprea, Chris not only aids in the healing of others but also contributes to the broader goal of creating a society where children are safe from abuse. His story serves as an inspiration for anyone looking to turn their experiences into a catalyst for positive change.